IT COSMETICS

A noisy suite of content to launch a new line for a beloved beauty industry’s brand.

Challenged with creating IT Cosmetics' first out-of-house creative content, Full Picture Productions concepted and created multiple original video series across the brand’s “Confidence” product line, yielding a 50+ video series and 500+ asset photography series. 

The program was custom-designed to expand It Cosmetics’ digital voice while staying true to the brand’s roots -as well as communicating product stories clearly and effectively. Dedicated photo shoots for each product line yielded still imagery, flat lays, and animated GIFs to be used across digital and print platforms. 

What resulted was a 50/50 split between thumb-stopping, comedic content designed to rope in new customers and elevated traditional edu-tainment content.

These two halves created a whole spanning over 550 individual pieces of content spread across every digital platform available from banner ads to full YouTube ad buys - all while maintaining a unifying voice and creative edge.