JLO BEAUTY

A live video event to promote JLo Beauty on New Year's Eve 2020.

Full Picture Productions produced and directed Jennifer Lopez’s live zoom event to ring in the new year and bid farewell to 2020. This production acted as a marketing campaign for JLo Beauty to reveal new products to the viewers and demonstrate how Jennifer Lopez, herself, uses them. 

This live stream was recorded and posted on YouTube after the event to make it more inclusive and procure a wider audience - ultimately securing over 900,000 views. The production garnered media attention and was featured in Glamour, People, Billboard, and more.