KYLE MACLACHLAN

Rebrand of Kyle MacLachlan’s Instagram and TikTok accounts for launch of his podcast Varnamtown.

Full Picture Productions worked with Kyle MacLachlan to bolster his social media presence prior to the launch of his podcast with Vox Media, Picture Perfect Federation, Epic Magazine, and PodcastOne, titled Varnumtown.

By focusing on both current trends and popular songs, as well as niche social media moments, our team brought Kyle into cultural conversations and gained him over 120k followers across Instagram, TikTok, and Twitter as well as over 13M views on Instagram and TikTok over the course of less than one month.

The popularity in Kyle’s posts led to massive media attention on Vulture, The Cut, Daily Mail, US Weekly, Today Show, Them, and more.

Kyle MacLachlan’s Instagram here.