URBAN DECAY

This sleek and sexy campaign brought Urban Decay back to its roots with a tantalizing OOH and Social distribution model.

Urban Decay approached us with the desire to get back to their gritty roots while still maintaining a high level of gloss to market their new Vice Lip Bond.

Bringing in elements of latex and wetness and a cheeky, flirty attitude, this campaign video brings the Gloss without losing the Grit that makes UD so special.

Full Picture Productions provided creative ideation, conception, talent management, and full video production for this campaign. Our team produced the campaign’s video content from pre-production to post production editing.

This flirty campaign premiered in Times Square in prime real estate right above SEPHORA.