OLAPLEX

This flashy and widespread campaign highlights the strengthening power of Olaplex with a captivating OOH and Social distribution model.

Olaplex approached us with the desire to create a brand campaign that spotlights their stylist community while bringing their products to a wider audience.

Using footage and photography from the Olaplex library, we created a massive suite of content under the “Strength Starts Inside” banner. We produced over 50 pieces of OOH content, both still and video, featured in major cities including Los Angeles, Chicago, and New York.

FPP also produced over 100 video cutdowns used as digital banner ads, connected TV ads, and social media ads for Instagram, Facebook, TikTok, YouTube, and Pinterest. Our content can be found on Olaplex’s social media as well as a dedicated content landing page we made for their webpage.

Full Picture Productions provided creative ideation, conception, post-production and distribution for this campaign.