ST. JUDE

A celebrity driven Giving Tuesday activation to raise money for St. Jude Children’s Research Hospital.

For Giving Tuesday 2023, Full Picture Productions partnered with St. Jude Children’s Research Hospital to create an uplifting and encouraging fundraising campaign video with four beloved celebrities: Ellen DeGeneres, Meghan Trainor, Shaun White, and Ashley Tisdale.

This video was posted on the St. Jude Instagram account, becoming their best performing reel to date. Each of the four celebrities reposted this video to their cumulative 175M followers.

Full Picture Productions fully produced this video from concepting, to scripting, to editing, as well as managing the outreach, procurement, and posting of talent.