UNICEF

A glamorous campaign featuring Heidi Klum to promote the iconic Orange Box and raise money for UNICEF

For Halloween 2025, Full Picture partnered with UNICEF for the second time to produce the Trick-or-Treat for UNICEF announcement video starring Heidi Klum. This campaign led to over 40,000 box orders as well as a 50% increase in new visitors to the UNICEF site.

This isn’t the first time Full Picture and UNICEF have teamed up. For Halloween 2024, we partnered with UNICEF to produce the Trick-or-Treat for UNICEF announcement video starring Heidi Klum and brought on alumni from Project Runway and Making the Cut to give the video an extra hook.

Press from the 2025 campaign was featured as an Extra! exclusive as well as in People Magazine and on The View. This campaign ran across networks like Warner Bros Discovery, Paramount, and Family Entertainment TV as well as in Screenvision movie theaters and Marriott hotel lobbies.

In 2024, the video was posted on the UNICEF instagram account and by Heidi herself and amassed over 1M views. The video did so well that boxes started flying off the shelves and they had to order a restock the same day!

Through Unicef and Heidi Klum’s social reach, the 2025 video received over 25 million impressions.

Full Picture Productions fully produced both videos from concepting, to scripting, to editing, as well as managing the outreach, procurement, and posting of talent.